When trying to promote your business online, a good website and a good blog post, is required. It is important to bear in mind that the content posted on a blog matters a lot. Of course you can still generate traffic on your site through paid advert, but why do so when you can generate more traffic, through organic search traffic, for free. Another good side of creating a good content is that, the percentage of your business website generating enough traffic, is above 50%.
To get your blog to generate enough traffic, it needs to have a pretty good content. The competition online, may seem unbeatable or tight due to the high number of blogs or platforms, but that should not worry you. Just create a good content and you will generate enough traffic.
Driving enough traffic to your business website is part of the ultimate goal. A good blog content is sure to attract potential clients or users, to your business.
What Makes a Content Good?
Well first of all, you need to develop the right mindset, before embarking on content creation. Your purpose for posting on a block post, determines the outcome or effect of the post. Doing a thorough keyword search and ensuring your content has a high level of search engine performance, is one of the best ways of creating a good content and a relevant blog post.
Digital marketing has far exceeded every other form of marketing. The first step towards digital marketing, is content marketing. You have to know your targeted audience, their needs and how to get their attention. Marketing is one of the main reasons online presence are required for businesses.
So when faced with the opportunity to market your business through a blog post, make sure you come up with the best content creation that will generate leads and drive traffic to your business website.
Digital marketing is gradually taking over traditional marketing. Most businesses have taken to digital marketing, as it is now the easiest and fastest way to create awareness for businesses and brands within and across nations.
- More than 82% of shoppers do research online before investing in a product/service.
- 94% of B2B marketers actively use LinkedIn for marketing.
- 70% of digital ad spend by 2019 were done through the mobile.
- Social media was reported to be the most effective content marketing tactic by 90% B2C businesses
Content Marketing Generates More Leads Than Paid Advertising
Paid advertising is a good method of marketing digitally but the same time, it is overrated. Why pay to advertise your business to drive traffic when you can use organic contents produced by you, for free?
Content marketing focuses on creating and showcasing contents online, to end-users or targeted audience. The aim of content marketing is to capture the right audience and generate leads.
The goal of every business/business owner is to maintain their old clients and get new ones as well. Contents marketing will create more awareness for your business or brand, increase sales both online and offline, and gain the trust of your new and intending customers.
Content marketing cost 62% less than traditional marketing and still generates more leads.
Content Creation Can Never Be Overrated When it Comes to Driving Traffic to Your Business Website
Content creation is a necessary tool, used for generating leads/traffic on websites and blogs. it can either lead to the downfall of your business, or the success of your business, so you just have to be careful, when creating content.
Content creation provides information to the interested audience online, it creates an avenue, for easy digital marketing. When creating, ensure to target the main audience, to enable you drive lots of traffic to your website.
A properly created content, is Sure to attract potential clients or customers, to your business. Content creation includes article writing, blogging, editing, social media account managing, website updates, graphic designs, and many others.
The idea behind content creation, is creating a medium to attract clients/customers to your business. Every business needs a steady inflow of clients to succeed, meaning content creation never stops.
You just have to continue joining the trends and be ready to upgrade at anytime and also come up with innovative ideas.
Content creation generates leads to 434% more index pages than un-updated websites.
Differences Between Organic Search Traffic and Pay-Per-Click Advertising
Pay-per-click advertising is quite productive and drives traffic on websites, but so is organic search traffic the both comes with so much benefits. The similarity between the two methods is that they get the job done.
| Organic Traffic | Pay-per-click Advertising |
|---|---|
| Organic traffic is cost effective. | You get to pay, for every click on your advert, whether it was a serious client or not. |
| Organic search traffic is very reliable, and plays a vital role in digital marketing. You can used pay-per-click advertising and organic traffic at the same time. It works anytime, meaning you can generate x2 of the usual traffic you get, when you use only pay-per-check advertising | Pay-per-click is reliable as well but at a cost. The cost for it may seem fine at the beginning but a continued payment per click will wear you down, at some point. |
| With organic traffic, you can worry less about your competition. Just ensure that you put the needed effort needed, and constantly improve your organic search traffic. | Pay-per-click, is easier to handle and maintain |
Driving much traffic to your website simply means more clients or customer for your business, so the more traffic you generate, the more your business thrives. Any of the methods are cool but if you are looking for a cost effective means of marketing, then organic search traffic is what you need.
Research shows that, 70% of people online would rather go to a company’s blog or website to get information about the company, rather than go through sponsored adverts
- Blog post – 35%
- Website- 35%
- Traditional adverts- 30%
